Checklist: How to plan your trade fair stand

When do you get the chance to meet so many people from your target audience in one place and speak to them in person?

A Trade fair offers you the chance to make direct contacts and attract potential customers. But how can you turn your trade fair appearance into a successful marketing initiative? Druck.at shows you what really matters! The best way to do this is to download our checklist as a PDF, print it out and tick off the items as you go.

There are plenty of trade fairs and events. First, find out as much as you can about what’s on offer. Think about which target audience you want to reach and which event will be the right fit for you.

You should then check what fees apply for a trade fair stand and what services the organiser offers. This will help you decide which trade fair is best suited to your needs.

2. Check resources

Before you plan your trade fair presence, you should first determine what resources are available to you. Remember to ensure that the stand is manned by trained staff, to factor in the time required for planning, set-up and follow-up, and to incorporate your trade fair visit into your marketing communications.

3. Select location

Next, try to secure a space for your exhibition stand at your chosen event that suits your resources and is also easy for visitors to find. Spaces in the centre of the exhibition hall are better than those on the outlying sides or in corners.

4. Planning a trade fair presence

To plan your trade fair stand, you need a message that you want to convey and on which you’ll focus when designing your stand. The clearer and more distinct the impression is for trade fair visitors, the easier it will be for them to remember your stand.

5. Divide the space

When planning your trade fair stand, don’t forget about room dividers. Do you want to attract visitors with interactive games and product displays whilst also having face-to-face conversations with potential customers? With Exhibition stand systems Using pop-ups and folding screens, you can divide your exhibition stand into sections, creating a clear layout and a pleasant atmosphere.

6. Designing an exhibition stand

Showcase your brand to visitors just as it is – using the colours of your corporate identity.

Individually printed banners for trade fair displays Exhibition wall systems, Beach flags or Roll-ups as an eye-catcher. Your trade fair stand should stand out, but take care not to appear too garish or cluttered.

It’s best to stand out with additional decorative elements that catch the visitor’s eye Cosiness and convey a love of detail. Upholstery, Beanbags, Deckchairs and Counters They encourage customers to stay and, when custom-printed, also promote your brand.

7. Offer promotions

With Giveaways such as sweets, Sports equipment, Bookmark, Ballpoint pens, Notepads or Folding rulers you’ll keep your business in people’s minds even after the trade fair. What’s more, you can Bags, informative Brochures, drinks and finger food for a an enjoyable trade fair experience ensure.

Also plan your trade fair appearance Competitions or Special offers. This is how you can also Attention.

8. Banging the drum

When planning your trade fair presence, draw attention to the event, your stand and any special offers well in advance. For example, inform existing customers and publicise your trade fair presence across all your channels so that prospective customers can plan to visit the fair.

9. Making contacts

First impressions count, and the staff at your stand play a vital role in this! 

Take the opportunity to become a A knowledgeable and service-oriented point of contact to be noticed. Your staff at the stand should have the relevant expertise to provide sufficient information and, where appropriate, even conduct sales conversations. Uniforms conveys Professionalism and identification with the company.

At druck.at That’s why you’ll also receive customised printed clothing in various sizes for your trade fair team.

10. Evaluate trade fair participation

After the trade fair is before the next one – remember to review your trade fair performance and ask yourself what went well, how well-attended the stand was and how many prospective customers you managed to win over. This will help you plan future trade fair appearances and adjust your preparations where necessary.

Need some more inspiration for your trade fair stand? Then discover what druck.at has to offer and design your own bespoke trade fair stand.