The future of blogging: AI as a creative partner?

10 July 2023

3 min

A robotic hand is holding a speech bubble.

2 | Difficulties in identifying ChatGPT

Although ChatGPT is an impressive tool for text generation, there are some clues that may suggest a blog post was written by it. Some obvious signs include, for example, the use of technical terms or jargon typical of AI. Furthermore, a careful comparison of the writing style and vocabulary with that of other well-known authors can provide clues as to whether the text was generated automatically. Nevertheless, these signs may not always be clear enough to reveal the true authorship.

3 | By the actual author

And here’s the reveal: both the introduction and the first two paragraphs were actually generated by the ChatGPT language model. We asked ChatGPT to write a blog post that wouldn’t be recognised as having been produced by artificial intelligence. Within a few seconds, a text comprising a headline, introduction and several paragraphs was generated for us. Had we simply copied and pasted this text here, it would probably have taken us about 3 minutes.

The aim was to illustrate how far the technology has already come and how quickly something suitable can be generated. It also demonstrates just how human-like the AI-generated content has become and how difficult it is to distinguish it from the real thing.

4 | The Importance of Humanity

We must not forget just how unique human experience and creativity are. These cannot and will never be replicated or replaced by artificial intelligence. Even though ChatGPT can generate expressive texts, it lacks an understanding of human emotions and moral intelligence. This makes the human contribution to art, literature, journalism and other works all the more important; these must be protected, but above all, valued. Nevertheless, collaboration between humans and AI can be a very special combination that manages to create harmony between man and machine.

6 | Using AI for blogging

Even writing a blog post can offer advantages with the help of artificial intelligence. Bloggers can draw inspiration from artificial intelligence and then build on it. AI can also be used to overcome writer’s block. This is particularly beneficial in day-to-day work, as finding the right inspiration can take a lot of time. That time could be better spent on improving the quality of the content. (Which, in turn, can be further enhanced by asking the AI for suggestions on stylistic improvements.) The key is to carefully consider when to rely on AI and when not to.

Nevertheless, people blog because they enjoy writing and want to share something with their readers. A blog is therefore defined by the person sitting at the computer, reflecting on a particular topic.

7 | Conscious use of AI

As already mentioned, ChatGPT can offer great opportunities that should be utilised. There is no reason not to allow a little influence from artificial intelligence to flow into one’s own ideas, provided that the necessary awareness is present and one’s own creativity is not restricted as a result. Verifying and researching the information generated is nevertheless an important aspect of working with ChatGPT. When collaborating, the AI can still take on an advisory role and be available to provide support to humans. After all, it is not intended to replace humans, but merely to lend a helping hand.