Print AND Digital – Why a marketing mix makes sense!
Printing a magazine – is it worth it?
We read short updates on social media, we subscribe to online magazines and we receive newsletters – it’s easy to wonder whether digital has completely replaced all print formats. Yet, judging by current trends, today’s marketing doesn’t ask whether it should be print or digital.
In fact, marketing managers often use both: they print a magazine and write a blog. Because to achieve business objectives, it all comes down to the right Marketing mix to.
Why a marketing mix is so important and what matters most:
1. Print a magazine and save money with adverts
The days when the entire advertising budget was spent exclusively on colourful adverts are over. After all, who wants to be bombarded with adverts? For the recipient, Factual information presented in engaging articles more engaging and credible. For this reason, marketing managers today also use their own magazines as part of their content marketing strategy.
By Corporate Publishing They convey background information, corporate values and messages. Whether you print a magazine or create a blog – it shouldn’t be an either/or question. Even though many people communicate via the internet, a physical magazine still appeals to people today and can be a useful complement to online communication.
2. Print a magazine and build customer loyalty
Running your fingertips over the glossy paper, leafing through the pages at your leisure and looking forward with curiosity to the headline and images on the next page – these feelings and sensory impressions are something we only experience with print magazines. The tactile experience seems to make the content feel more vivid than when reading online articles, and what is more vivid stays in our memory for longer.
The magazine lies in the living room; sometimes it sits on a shelf or even in the bathroom, or eventually ends up in the wastepaper basket – by which time we’ve held it in our hands several times and thus engaged with the cover time and again. Each time, we’ve taken note of the publisher’s brand. The advantage of printing a magazine is obvious: through regular publications and their tactile quality, they help to build brand loyalty amongst the target audience.
3. Individuality is the key – who are your readers?
Whether it’s a product catalogue for prospective customers, a magazine for clients or a newsletter for staff – be clear about who you want to print the magazine for. After all, individuality is key: the better you know your target audience, the more you can tailor your print product to your readership, and the more your readers will feel engaged and connected. There is a wide range of print products and design options to choose from.
4. Let your creativity run wild
When you print a magazine, you can enjoy complete creative freedom. Because druck.at We produce high-gloss magazines and matt newspapers, thin leaflets and thick catalogues for you.
From A6 to A3, from 8 to 96 pages, whether landscape or portrait orientation, whether ring-bound or saddle-stitched – druck.at can fulfil your individual requirements.
Do you have a clear idea of how your Book should look like? Choose between different Paper types as well as a choice between offset and digital printing and colour options. You’ll also find a special selection when designing your cover: have your magazine printed with special finishes and a matt or glossy cellophane coating – this gives it a sophisticated, high-quality look.
Find out more about printing Brochures, newspapers and magazines.
5. Is it worth printing a magazine? A conclusion
Yes, it can be worthwhile! Don’t treat your magazine as a silo or a one-way street; instead, integrate your channels with a content strategy. When you print a magazine, you can also use its content for other channels. By tailoring it to the specific channel and target audience, you can use your content efficiently and effectively.
Print and digital therefore work together, offering you the opportunity to reach your target audiences in a personalised way. So make the most of these opportunities now – Click here to view all print products at druck.at!
