Direct Mailings, Info.Mail – everything you need to know about direct mail

Direct mail? Info mail? Do you only understand ‘email’? Don’t worry, you’re not the only one feeling confused! In the terminology chaos of the Postal and drucks.ch-Mailings it is often not easy to Keeping track of everything. As for the Terms mean And, above all, we’ll explain here what they mean for you.

What are direct mail items from drucks.ch?

The simplest summary: Select materials + print envelopes + write & personalise a letter + include promotional gifts where applicable + check the complete postal dispatch = Direct Mail from drucks.ch

Here are a few more details. Direct mail refers to direct mailings, such as promotional letters, which are sent by post directly to customers or to a list of recipients. Particularly in our digitalised world, tactile, ‘hands-on’ items are regaining value. This allows you to announce new products, invite people to trade fairs or highlight special offers. With inserts such as discount cards or voucher codes, you can include additional goodies that customers can ‘hold in their hands’ and which, in the best-case scenario, will lead to an increase in sales figures, more customers or visitors. You could also send out promotional gifts and product samples – and who doesn’t love a free gift?!

As the sender, you also have a significant influence on the appearance and packaging of your message. For example, you can enhance your promotional mailing with high-quality paper or card; even an ‘eye-catching’ envelope makes a good first impression, even before it’s opened. Scent, material and colours are further advantages that only direct mail offers – or have you ever opened a scented email?

Service: Info.Mail from Austrian Post

For the Direct Mail product, we use the Austrian Post’s Info.Mail service. We distinguish between Info.Mail Advertising and Info.Mail Public. 

Pricing information. Email advertising

The term ‘Info.Mail advertising’ refers to direct mailings consisting solely of advertisements, marketing or promotional material. Their purpose is to promote, publicise or recommend one’s own business and offerings, or to serve these purposes directly or indirectly.

Possible inserts include:

• free samples,
• Samples,
• Promotional items,
• Customer and club cards (without a payment function or proof of identity for authentication),
• Third-party inserts (provided that the other content requirements for Info.Mail advertising are met)

Info.Mail Advertising Benefits:

• Measurability: Response to promotions and offers can be measured directly
• Attention-grabbing: The format and texture ensure high levels of attention
• Making a lasting impression: a personalised approach ensures you’re remembered for longer
• Flexibility: customised design possible
• Call to action: Evokes emotions and encourages a purchase

Pricing Info.Mail Public

With Info.Mail Public, personally addressed information letters with identical content are sent out without any enclosures. These letters contain information of general interest, such as details on regular health check-ups, or content required by law, such as information on road resurfacing works or official election notices. 

Possible inserts include:

• Free samples
• Samples
• Promotional items
• Customer and club cards (without a payment function or proof of identity for verification purposes)
• Third-party inserts (provided that the other content requirements for Info.Mail advertising are met)

Info.Mail Public benefits:

• Attention-grabbing: The format and texture ensure high levels of attention
• Speed: rapid delivery of time-sensitive information
• Flexibility: fast delivery within 2–3 working days allows for last-minute planning

The following are NOT considered Info.Mail...

• Invoices, reminders
• Membership fee and subscription charge invoices
• Account statements, balance notifications
• Account access details such as PINs, TANs, personalised or individual access details, or passwords for customer accounts
• Payment slips (unless in connection with a non-binding quote)
• Contractual terms or amendments (excluding terms relating to non-binding quotations)
• Credit and debit cards, chip cards with individually stored information, identity documents with individually different photographs
• Cards used for identity verification

drucks.ch Post-Lettershop. The all-inclusive, hassle-free package

In addition to handling the entire order, drucks.ch As a postal lettershop and certified postal service expert, we are also happy to handle the entire postal dispatch process. This includes promotional materials where only part of the consignment (at least one product) is drucks.ch Items that have been produced can be dispatched by us.

Important: Digital notification & lead times for Info.Mail and Sponsoring.Mail

Austrian Post requires a digital notification, including a sample of the item to be sent, in advance for these rates. As the review process takes a few working days, we need your print files earlier than usual. We’ll handle the entire approval process for you – from submission to final approval. All you need to do is allow a little more lead time for your project.

What happens if the Post Office has queries regarding the tariff?

If, on one occasion, the content does not meet the criteria for Info.Mail or Sponsoring.Mail, we will work with you to find a suitable solution: either we will tailor the content specifically or switch to the standard letter rate (in which case there is no pre-screening, but postage costs may vary).

Do you have any questions about planning or postage costs? Our team will be happy to provide you with personalised support for your mailing. Click here to visit our Contact information.

Direct Mail – but done right

It’s the same with all advertising messages: if you want to reach your customers successfully, you have to come up with something creative. Just like the spam folder in digital mail, your direct mail can also end up in the ‘junk folder’ – unread and in the bin.

The major advantage, however, is that it bypasses the opt-in requirement – that is, the active consent required under the GDPR that a customer must give when receiving digital advertising mailings. This consent is not required for direct mail, so you can write to your end customers without any obstacles – but with relevant, targeted and skilfully crafted mailings.

Discover more Benefits of direct mail and get tips on designing your perfect promotional mailing.

Suitable print products & promotional materials

Still can’t find the right type of print or the right promotional materials for your mailing? In our themed section, we’ll show you the various options and help you create the perfect mailing!